GENERAL DESCRIPTION OR PURPOSE OF THE JOB

This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.

RESPONSIBILITIES / ESSENTIAL FUNCTIONS

Email Development and Tracking
- Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
- Implement marketing campaigns that will optimize Salesforce pipeline development.
- Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation.
- Develop rep generated email templates and monitor engagement with the templates.
- Assist in analyzing marketing data (campaign results, conversion rates,



traffic etc.) to help shape future marketing strategies

Marketing Execution
- Manage execution and coordination of marketing plans to support customer marketing initiatives, supporting increased awareness while driving net account growth and retention.
- Develop, implement, and track business-specific marketing initiatives for customers such as email, print, social and JCOM/e-commerce.

Cross Functional Support
- Work with large cross-functional teams across the organization to ensure alignment and integration. Incumbent works closely with Jostens internal creative team, digital team, marketing services, legal, sales team, customer service and other key business partners.

JOB REQUIREMENTS/SPECIFICATIONS

Note that (i) computer literacy and working‑level skill with the basic MS Office suite (Word, Excel, Outlook, Explorer), (ii) good verbal and written communication skills, (iii) good interperso

📌 Marketing SpecialistB (Santiago)
🏢 Jostens
📍 Santiago