Reporting To

Director of Admissions and Marketing (DAM)

Marketing, Communications Manager

Job Purpose

As Marketing & Communications Manager, you are the best advocate for the Kipling and NAE brands, and will help us to drive awareness and reputation of our school – ensuring we are top of mind for prospective students and their families. You will engage all internal and external stakeholders, working closely with school and regional teams, to develop and deliver relevant and engaging content, using the right brand messages to bring to life the unique identity of the school. You’ll use data and insights to ensure that MAC tactics are helping to drive enrollment performance across the school. You will lead the planning and execution of all school events across the Family Experience Journey (FEJ) touchpoints, for parents, prospective parents and students. As a part of our MAC Team, you will lead the Marketing, Comms and Events functions to develop and deliver a strategic plan that supports our recruitment and retention targets.

Responsibilities




- Develop and implement a comprehensive Marketing Strategy for the school to support annual recruitment targets
- Work with the DAM and Admissions Managers to create and execute a measurable and costed annual marketing plan to achieve annual recruitment targets
- Review data weekly to ensure plans remain relevant, and pivot when needed
- Meet with DAM and review/coordinate events and marketing activities, tracking performance metrics
- Manage the marketing budget and the ROI of marketing activities carried out
- Own implementation of marketing activities that drive Lead generation and conversion through the pipeline
- Focus activity on driving inquiries, and converting through to enrollment
- Collaborate with Admissions team to ensure all touchpoints of the FEJ reflect premium brand
- Manage the PR and communication strategy for the school
- Create and implement an annual communication plan to build brand awareness and loyal

📌 Marketing y Communications Manager (Santiago)
🏢 Nord Anglia Education
📍 Santiago