Job Description Overview:
ASUS Chile is seeking a B2B Product Marketing & Channel Specialist to join the Marketing team as a full-time member. This role will be responsible for developing and executing marketing strategies for ASUS Commercial solutions (notebooks, desktops, and related products), driving brand awareness, demand generation, and channel engagement across SMB, Government, and Education segments.
Reporting to the Local Marketing Manager, this position will work closely with Commercial Sales teams, regional stakeholders, and channel partners to ensure strong Go-to-Market execution, partner alignment, and measurable business growth.

Job Function:
B2B Product Marketing Strategy & Go-to-Market Execution (Major Function)
Lead the development and execution of marketing strategies and GTM plans for ASUS Commercial products, driving brand awareness, demand generation, and revenue growth across SMB, Government, and Education segments.
Channel & Partner Marketing Management
Plan and execute channel marketing programs, co-marketing initiatives, and partner-funded activities (MDF/BDF),



strengthening partner engagement and driving sell-through performance.
Demand Generation & Digital Marketing Execution
Develop and manage digital campaigns, inbound marketing initiatives, database and lead nurturing flows, ensuring measurable ROI and alignment with commercial object

Essential Duties and Responsibilities:
Key Responsibilities
Strategy & Go-to-Market
• Develop and execute B2B product marketing strategies aligned with commercial business objectives and revenue growth targets.
• Support Go-to-Market (GTM) planning and execution for ASUS Commercial product launches in Chile.
• Ensure alignment between product positioning, brand strategy, and awareness campaigns.
• Localize and adapt regional/general marketing initiatives to meet local market needs.
Demand Generation & Digital Marketing
• Plan and execute digital marketing and inbound campaigns (LinkedIn, email marketing,

📌 B Channel Marketing Specialist (Santiago)
🏢 ASUS
📍 Santiago