The Coca-Cola Company is seeking a senior leader to drive Phygital Route to Market initiatives across LATAM. You will design long-term RTM strategies, oversee 39 markets and 67 bottlers, and enable the sales force to become business developers.
You will leverage AI and advanced analytics to improve service, availability, and market share. This role requires deep RTM knowledge, cross-functional leadership, and the ability to communicate a clear vision to diverse stakeholders.
📌 Phygital RTM Director: AI-Driven Growth (Santiago)
🏢 The Coca-Cola
📍 Santiago
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