Description

Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable general money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.

We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.

ABOUT THIS ROLE

We’re looking for a CRM Manager to operate at the intersection of strategy, systems, and execution — owning how our lifecycle engine is built, scaled, and evolved.

This role goes beyond campaign management. You’ll design intelligent, self-improving CRM systems, thinking in journeys, states, and feedback loops — ensuring everything we build compounds over time.





You’ll shape both what gets built and what we learn from it, leveraging AI, automation, and experimentation to drive performance.

ROLES & RESPONSIBILITIES
- Own the end-to-end CRM ecosystem: journeys, segmentation, testing frameworks, and channel orchestration
- Design and scale AI-driven lifecycle strategies (predictive segmentation, personalization, send-time optimization)
- Leverage AI tools and LLMs to automate workflows, accelerate testing, and generate insights at scale
- Build feedback loops that continuously improve performance based on real user behavior
- Turn experimentation and system insights into clear strategic direction
- Lead execution excellence: QA standards, workflows, and Specialist output
- Act as the clearest voice on what actually drives impact — beyond surface-level metrics.
- Strong experience in CRM, lifecycle marketing, or retention:
- Proven track record building and scaling automated lifecycle systems:

📌 CRM Manager (Santiago)
🏢 Ria Money Transfer (Dandelion)
📍 Santiago