Performance Marketing Specialist

Remote | Latin America | Part-time (20 hours)

About Us: The General Talent Co. provides opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

We're looking for a sharp, data-driven Performance Marketer to join our in-house team. You’ll take full ownership of our paid media campaigns across Meta, LinkedIn, Google Ads, and emerging platforms like X and Reddit. Your mission: scale our candidate acquisition engine by running full-funnel campaigns that convert top-tier marketers into applicants.

Position

As a Performance Marketer, you will be responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. You will play a key role in driving results through data-driven strategies, client collaboration, and creative execution.
- Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads,



and LinkedIn.
- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach.
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting.
- Work closely with our creative and content teams to develop and iterate on high-performing ad assets.
- Monitor KPIs like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) to guide strategic decisions.
- Develop insights from campaign data and translate them into actionable improvements.
- Stay up to date with platform changes, ad formats, algorithm shifts, and best practices.
- Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion.
- Build and manage dashboards to communicate performance metrics with the leadership team.

Requirements
- 3–6 years of hands‑on experience running paid campa

📌 Performance Marketing Specialist (Región Metropolitana)
🏢 The Global Talent
📍 Región Metropolitana