22 ago
|
Adidas
|
Santiago
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
- To support the Paris Key Account business to achieve sales and market strategy objectives. To plan, pre-sell and manage the order book of an account to achieve the targets set for the Wholesale channel of adidas Chile. To ensure a reliable, adequate and competitive customer service level for all adidas Accounts.
- To support the Sales Director to achieve departmental goals.
KEY RESPONSIBILITIES
ACCOUNT & BUSINESS MANAGEMENT
- Plan and execute key accounts’ flow of order book purchased for the current season
- Control Purchase, Sell Out & Inventory planning on a week-to-week basis
- Report the Integrated Business Plan (IBP) to the Wholesale Board monthly
- Monitor macroeconomic and internal factors impacting demand and supply (risks and opportunities)
- Track KPIs on a daily basis: sell-in, sell-out, margin, E-com share, sell-through, growth YOY, stock levels
GO-TO-MARKET & COMMERCIAL EXECUTION
- Own the Go-To-Market strategy and execution for assigned accounts
- Lead target setting, prelines,
pre-sales and seasonal planning meetings
- Forecast and align the upcoming season order book (9 months horizon)
- Drive commercial negotiations including exclusivities, campaigns and key activations
- Pre-sell final assortment and ensure alignment with budget and strategy
DIGITAL & OMNICHANNEL DEVELOPMENT
- Co-lead the digital strategy for the account in close collaboration with the Digital Partner Commerce team, ensuring strong e-commerce performance and alignment with overall account strategy
- Drive growth of e-commerce sales, improving digital KPIs such as conversion, traffic, assortment visibility and online sell-through
- Ensure seamless integration between online and offline channels (omnichannel approach)
- Support the execution of digital campaigns, product launches and key online activations
- Leverage data insights (sell-out, consumer behavior, online performance) to optimize commercial decisions
TEAM LEADERSHIP
📌 Key Account Manager Senior (Santiago)
🏢 Adidas
📍 Santiago