DescriptionRia Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience.
With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.DescriptionRia Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable general money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience.
With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.
We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are.
One customer, one family, one community at a time.About This RoleWe'relooking for aCRM Managertooperateat the intersection ofstrategy, systems, and execution— owning how our lifecycle engine is built, scaled, andevolved.
Thisrole goes beyond campaign management.You'lldesignintelligent, self-improving CRM systems, thinking in journeys, states, and feedback loops — ensuring everything we build compounds over time.
You'llshape bothwhat gets builtandwhat we learn from it,leveragingAI, automation, and experimentationto drive performance.Roles & ResponsibilitiesOwn the end-to-end CRM ecosystem: journeys, segmentation, testing frameworks,



and channel orchestrationDesign and scale AI-driven lifecycle strategies (predictive segmentation, personalization, send-time optimization)Leverage AI tools and LLMs to automate workflows, accelerate testing, and generate insights at scaleBuild feedback loops that continuously improve performance based on real user behaviorTurn experimentation and system insights into clear strategic directionLead execution excellence: QA standards, workflows, and Specialist outputAct as the clearest voice on what actually drives impact — beyond surface-level metrics.Position RequirementsStrong experience in CRM, lifecycle marketing, or retentionProven track record building and scaling automated lifecycle systemsHands-on experience using AI tools, LLMs, or predictive models in marketing workflowsStrong understanding of experimentation (A/B testing, holdouts, incrementality)Highly analytical, with the ability to translate data into actionExperience leading execution with high quality standardsAdvanced English (written and spoken) — you'll work with regional and global teamsPerks & BenefitsAnnual Salary Review15% Off EEFT StockBirthday Day OffHealth InsuranceFree Money Transfers with RiaSmartFit Gym PartnershipRia Money Transfer is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.Check out our website to learn more about the company at: position responsibilities outlined above are intended to define the general contents and requirements to perform this job.
It is not to be taken as a complete statement of responsibilities or requirements.
This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.
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📌 Crm Manager (Santiago)
🏢 Ria Money Transfer
📍 Santiago