The Job in a Nutshell:
We’re looking for a Loyalty Manager to be a part of our Loyalty VIP team here in Latin America. You'll work closely with the head of Loyalty & VIP as an integral member of our collaborative and supportive leadership team. In this role, you’ll have real ownership of the VIP journey while staying hands on shaping strategy, building meaningful customer relationships, and using data to create premium experiences that drive long term loyalty.
A Sneak Peek into Your Role:
- Identify and develop VIP customers across Latin American markets.
- Design and implement strategies to drive VIP retention, engagement, and lifetime value.
- Segment customer bases to support targeted VIP and loyalty initiatives.
- Build and maintain strong, professional relationships with VIP customers.
- Act as the primary point of contact for VIP queries and escalations, including outside standard business hours when required.
- Deliver a consistently high-quality and personalized VIP experience across all customer touch points.
- Develop and execute VIP communication strategies and bonus frameworks.
- Collaborate closely with CRM teams to align campaigns, offers, and events.
- Ensure full compliance with Responsible Gaming standards and local regulatory requirements.
- Plan and manage VIP events and experiences across Latin America.
- Support local events and sponsorship initiatives in coordination with marketing teams.
- Work cross functionally with Marketing, Services, BI, and Loyalty teams to ensure consistent VIP operations.
- Contribute to the continuous improvement of Responsible Gaming tools and processes.
- Monitor, analyze, and report on VIP and loyalty KPIs regularly to the head of department.
- Leverage data insights to optimize VIP strategies while maintaining profitability and sustainability.
You’re good at:
- Taking initiative and working independently with confidence and accountability.
- Building strong relationships and communicating effectively with a wide
📌 Loyalty Manager (Santiago)
🏢 Coolbet
📍 Santiago
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