You build and promote great relationships with colleagues, design customer experiences that inspire loyalty. You are the most important pillar of our success. You make the difference.
Your Role:Planning and execution of local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services (the “Service Portfolio”). Partnering with internal and external stakeholders to enhance the selected marketing strategy, as well as measuring and analyzing campaign and lead performance at local level.
Your Responsibilities:
- In line with the objectives of the Integral Marketing Plan and local requirements, develop local marketing strategies, omnichannel campaign design, implementation & optimization
- Research assigned markets, understand SWOTS,
its personas and their respective pain points & develop customer segments in order to create best in class lead generation marketing tactics in line with the global marketing plans
- Work closely with Center of Excellence on content strategies and - calendars, and (digital) marketing KPI's & optimization of those on a continuous basis
- Work closely with key stakeholders on global, regional and corporate level
- Provide regular reports and analysis of campaign performance to respective national BU or Functional Units and set-up regular exchanges on marketing developments.
Your Skills and Experiences:
- Graduation in Digital Marketing
- Project Management Experience
- Digital & traditional marketing experience
- International experience
- Advanced English
📌 Marketing Specialist (Santiago)
🏢 Kuehne+Nagel
📍 Santiago
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