Demand Generation Analyst - B2B SaaS
DocPath is a general provider of document software specializing in Document Lifecycle Management (DLM) and Customer Communications Management (CCM/CXM).
Founded in 1992, we help hundreds of organizations worldwide create, personalize, deliver, and track high-volume customer communications across multiple channels. Our technology enables businesses to streamline document workflows, maintain control over content and approvals, and deliver better customer experiences.
At DocPath, you will join an international team committed to innovation and to improving how organizations manage and present critical information.

Position Overview
DocPath is looking for a data-driven and commercially minded Demand Generation Analyst with up to 3 years of experience in B2B software marketing.
You will help generate qualified pipeline by executing and optimizing digital campaigns, outbound initiatives, landing pages, and conversion journeys.



Working closely with Marketing and Sales—and collaborating with Product and Customer Success—you will use data to identify opportunities, test improvements, and increase campaign performance.
This is a hands-on role for someone early in their marketing career who is ready to take ownership of campaigns, learn quickly, and contribute directly to revenue growth.

Key Responsibilities:
Demand Generation and Campaign Execution
Support the planning, execution, and optimization of demand generation campaigns across digital and outbound channels.
Create campaigns designed to generate demo requests, content downloads, webinar registrations, and qualified sales opportunities.
Coordinate campaign assets, audiences, messaging, timelines, and follow-up activities.
Track campaign performance and recommend improvements based on data.

Conversion Rate Optimisation
Analyze website conversion funnels, landing pages, forms, and calls to action.
Identify friction points and opportunities to improve lead conversion.
Develop and run A

📌 Demand Generation Analyst –B SaaS (Santiago)
🏢 DocPath
📍 Santiago