At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Manager, Media & Retail Media - Market to lead the development, execution, and optimization of in‑market media and retail media strategies across brands and categories. This role plays a critical leadership role in translating brand and commercial priorities into high‑impact media plans, while driving performance, efficiency, and strong governance across traditional media and rapidly evolving Retail Media Networks (RMNs).

WhatYou’llDo for Us

Media & Retail Media Strategy & Execution
- Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.
- Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency,



and competitive Return On Investment (ROI).
- Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in‑store digital environments.
- Translate strategic direction into clear briefs and execution plans for agencies and partners.

Investment Governance & Performance Management
- Partner with Marketing Procurement Services (PS) on media buying strategies and negotiations to maximize value from media investments.
- Oversee media investment governance, including buying orders, budget shifts, and corrective actions.
- Own tracking and reporting of media budgets (planned vs. vigente), ensuring transparency and accountability.
- Support audit processes and ensure compliance with media governance standards.

Optimization, Measurement & Learning
- Recommend Direct Marketing Investment (DMI) allocation by brand and channel based

📌 Senior Manager, Media (Santiago)
🏢 Coca-Cola
📍 Santiago