Summary

Brand Category Management is responsible for executing and analyzing all go-to-market activities for a specific category and brand through the life cycle of a product. This includes the execution of regional guidelines on Where to Play and How to Win based on local reality and working closely together with sales to generate demand.

General Responsibilities

- Generate growth by cascading and adapting the regional OGSM (strategies) to win in the local market
- Design and execute the regional Brand Category strategy via the annual activity calendar and integrated marketing plans
- Design the local Go-To-Market strategy including final portfolio selection, distribution objectives, incentive programs, pricing and promotions (Implement - Monitor - Improve)
- Develop the launch plans for NPIs developing full 360 marketing plans integrating channels, clients, activation, incentives and KPIs to drive portfolio penetration
- Point of contact for Line reviews and Customer presentations
- Manage P&L; to drive revenue, profitability and growth and manage business performance via KPI management

- Own the IBP process
- Cross Functional Communication and Leadership of the Category Strategy – across local and regional Product, Brand and Commercial/Sales Teams
- Understand the Trends in the Industry & Competitors to identify Opportunities to defend and grow the business
- Quarterly pricing review/decisions based on input by product manager and RGM

Key Capabilities & Org Requirements for Success:

- Product Experience (Preferred)

- Commercial Experience (Essential)
- Brand & Comms Experience (Essential)
- Thrives in a fast-paced ambiguous environment

- Financial Acumen
- Excellent Time Mngmt & Attention to Details




- Strong Presentation & Communication Skills (internal & External)
- Innovator & Analytical Thinker | Data driven
- Being end-user and demand space-centric
- Positive attitude & follow through on commitments
- Brand Category managers need to be adept at working with digital marketing and sales channels to maximize product visibility and drive sales

Required Qualifications:

- At least 5 years of marketing, sales, or engineering experience, product management experience preferred
- Bachelor’s degree in business administration, Engineering, Marketing Management, or related field
- Strong project management skills – PMO education is a plus
- Having worked in global organization is a plus

- English language is a must

We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.

Come build with us and take your career to new heights.





Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet.

We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, integral growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

📌 Brand Manager Dewalt (Santiago)
🏢 Stanley Black u0026 Decker
📍 Santiago