As a Loyalty Specialist, you contribute to added customer value, a strong brand, and increased sales by ensuring a robust customer insight-driven Loyalty strategy within the Sales market.

You work towards aligned and cross-functional goals, supporting omni sales performance and customer centricity in all aspects of your role, driving customer base growth and increasing lifetime value.

You lead the execution of the Loyalty program and support sales-linked activities in close collaboration with the Sales team, always acting in line with H&M; values, standards, policies, and procedures.

WHAT YOU DO

Build or/and maintain a strong customer insight driven loyalty function
- Drive the omni customer acquisition and retention plan for the Sales Market based on the Regional Strategy
- Responsible for growing Member engagement and retention - using the global Loyalty and CRM strategy as a base, ensuring customer base growth and increased lifetime value by executing the plan and providing insights and KSL to the Regional team.
- Provide input to goal setting process
- Work cross functionally,



aiming to meet and exceed customer expectations to ensure long-term growth.

Activate planning and support activities
- Support the regional strategy through driving local initiatives incl. benefits, services & collaboration with external partners.
- Support regional & sales market tactical activities according to sales situation and long-term customer growth.
- Ensure excellent loyalty activation & communication within your Sales market.

People, Culture & Leadership
- Communicate company and regional goals, information and expectations within region/SM in regard to loyalty.
- Coordinate and support Sales Markets area team in executing planned activations to meet defined KPIs.
- Coordinate all activities that have to do with Loyalty including roll out of the program and education in store.

Collaboration with integral and other region teams.
- Be the point of contact for loyalty for the

📌 Loyalty Specialist Cl/pe/uy (Las Condes)
🏢 H&M
📍 Las Condes