Job Description:
Role Title: Commercial Planning & Activation Modern Trade Executive

Reports To: Head of CMO Chile

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

The Customer Marketing organization in SouthLAC, spans Shopper Marketing, Category Development and Commercial Planning and Activation, to deliver:
- World-class shopper understanding and insights- Compelling category strategies- Support for outstanding customer teamwork- Value crafting Category development- Effective shopper marketing to support Winning at the moment of choice.- Customer-focused planning, activation and execution.

CP&A; Modern Trade Executive is accountable to translate the Brands and commercial strategy into solid Customer planning,



identifying key success metrics and relevant tracking system and give guidance to Field Sales, Key Accounts and Sales Teams on how to sell Premium leading brands, providing the tools to drive brilliant execution of Sales Drivers in our main channels and ensure the right S&OP; in all channels physical and digital. Evaluate, define and complete new ways of workings

Decision Making- Skill in building active collaboration with Channel Managers /Commercial Managers and customers to ensure concept applicability in each final outlet- Build brilliant partnerships with agencies and cross functional teams to deliver breakthrough content and execution- Effectively handle Management team providing right priorities and agility to respond to customer/sales field needs- As the coordinator of all in-store executions for the respective channel (leading the store back planning execution approach), recommends change

📌 Cp&a Modern Trade Executive (Santiago)
🏢 Diageo
📍 Santiago