Summary
Brand Category Management is responsible for executing and analyzing all go-to-market activities for a specific category and brand through the life cycle of a product. This includes the execution of regional guidelines on Where to Play and How to Win based on local reality and working closely together with sales to generate demand.

General Responsibilities
- Generate growth by cascading and adapting the regional OGSM (strategies) to win in the local market
- Design and execute the regional Brand Category strategy via the annual activity calendar and integrated marketing plans
- Design the local Go-To-Market strategy including final portfolio selection, distribution objectives, incentive programs, pricing and promotions (Implement - Monitor - Improve)
- Develop the launch plans for NPIs developing full 360 marketing plans integrating channels, clients, activation, incentives and KPIs to drive portfolio penetration
- Point of contact for Line reviews and Customer presentations
- Manage P&L; to drive revenue,



profitability and growth and manage business performance via KPI management
- Own the IBP process
- Cross Functional Communication and Leadership of the Category Strategy – across local and regional Product, Brand and Commercial/Sales Teams
- Understand the Trends in the Industry & Competitors to identify Opportunities to defend and grow the business
- Quarterly pricing review/decisions based on input by product manager and RGM

Key Capabilities & Org Requirements for Success:
- Product Experience (Preferred)
- Commercial Experience (Essential)
- Brand & Comms Experience (Essential)
- Thrives in a fast-paced ambiguous environment
- Financial Acumen
- Excellent Time Mngmt & Attention to Details
- Strong Presentation & Communication Skills (internal & External)
- Innovator & Analytical Thinker | Data driven
- Being end-user and demand space-centric
- Positive attitude & follow through on commitments
- Brand Category managers need to be adept at working with

📌 Brand Manager Dewalt (Región Metropolitana)
🏢 Stanley, Black And Decker
📍 Región Metropolitana