12 sep
|
Levi Strauss
|
Santiago
12 sep
Levi Strauss
Santiago
Purpose:
To lead and drive cross-functional alignment for LS&Co.; brand portfolio: retail and wholesale stores in support of key brand, product and business initiatives that deliver on brand equity, traffic, sales, conversion, market share growth and new consumer acquisition in our Cluster retail stores and wholesale locations.
Design, plan, develop and coordinate projects, from start to end, by following global guidelines and translating it, adapting it and making its introduction viable according to assigned channel and market needs. Achieve the best visual impact, consistency of execution and the maximum experience linked to Brand Experience, Marketing, Sales goals to deliver Cluster targets.
Understand Wholesale channel as: Premium, Regular or Standard and Multibrand departamental stores; Retail channel as Mainline and Outlet stores under 3 business models: O&O;, Commissionaire and Franchisees, within malls or standing alone stores.
Key Results:
Understand LS&Co.; brand portfolio aesthetics,
local market and consumer insights to support business plans and build brand equity throughout the region. Support Brand Experience Lead to execute the best expression of our brand on floor. Create/Tailor/Execute store design, planning and construction to specific local needs and continually review, refine and upgrade all components based on general/local needs. Create strong relationships and ways of working with Cross functional partners: SD Global, Local Retail, Wholesale Sell in, Sell Out Operations, Merchandising, Brand Marketing leads in LSM and outside the company: key partners, clients and vendors. Excellent communication with Brand Experience director and team members, also with other cross-functional partners. Control assigned A&P; and CAPEX budget. Identify in advance opportunities to improve cost to build prices and performance on floor. Deliver consistency across all our POS through store design concept by understanding product and consumer experience. Leverage re
📌 Store Planning (Santiago)
🏢 Levi Strauss
📍 Santiago