Position Summary: The Oncology Product Manager is responsible for the strategic development and execution of marketing plans for our oncology products in Chile. This role requires a dynamic leader who can navigate the complexities of the oncology market, understand competitive dynamics, and leverage insights to drive business growth. The Product Manager will collaborate with cross-functional teams and stakeholders to ensure our products meet market demands and deliver value to patients.
Key Responsibilities:
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Market Analysis and Insights:
- Conduct in-depth market research to understand trends, customer needs, and competitive landscape in the oncology sector.
- Utilize data analytics tools to interpret market data, identify opportunities, and support decision-making processes.
- Monitor and analyze treatment guidelines and regulations affecting oncology products in Chile.
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Strategic Planning and Execution:
- Develop comprehensive marketing strategies and tactical plans for product positioning, promotion, and market penetration.
- Collaborate with Integral Marketing teams to align local strategies with global brand objectives.
- Define product lifecycle strategies, including differentiation, pricing, and value proposition development.
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Product Launch Management:
- Lead the planning and execution of successful product launches, coordinating activities across departments such as Medical Affairs, Sales, and Regulatory Affairs.
- Develop launch materials, including promotional content, sales training programs, and digital marketing assets.
- Engage with healthcare professionals and KOLs to create buzz and drive awareness during product launches.
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Sales Enablement and Support:
- Provide ongoing support to the sales team, ensuring they have the necessary tools, training, and resources to effectively promote oncology products.
- Conduct regular sales meetings and training sessions to share product knowledge, market insights, and competitive intelligence.
- Collaborat
📌 Product Manager (Santiago)
🏢 Gunei Partners
📍 Santiago
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