Purpose & Overall Relevance for the Organization
Ensure achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Develop the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.- Key Responsibilities
- Ensure local integration of Account Marketing into the integral KAM Excellence process: AFB > SBP > JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local Sales team.
- Increase adidas business and Key Accounts (KA's) brand share in country's KA's, getting a strong collaboration with Sales team.
- Guarantee brand leadership among KA's through optimal planning and execution of all key account marketing elements.
- Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with Sales team.
- Localization and accomplishment of the AMEP process calendar in the country.




- Develop, with support of regional contact, competitive Account Marketing Plans, designed specifically for our Key Accounts, based on the STAPs and JAPs (developed and provided by the commercial team); focused on improving both sell in and sell out, ensuring quality growth.
- Foster correct, updated and on-time delivery of necessary commercial input, such as KA's AFB, SBP and JAP, in order to facilitate all tools for AM plans creation.
- Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account.
- Align local Key Account Plans with overall Global/Regional in-line strategy.
- Monitoring results/ROI of Key Account Marketing activities as outlined in the Account Plans.
- Budget implementation and control (MWB,SWB, CAPEX) according to the objectives in the Account Marketing P

📌 Trade Marketing Senior Manager (Santiago)
🏢 Adidas
📍 Santiago