Key role executing and following up the strategy for media and content roadmap to achieve growth sales targets, with a strong focus on performance and media KPIs. Work closely and leverage on agencies to design and execute digital brand strategies content, ensuring a proper full funnel digital Marketing strategy to accelerate digital agenda. Alongside agencies, develop and deploy T&L; agenda and share learnings, considering each brand compass and voice tone. Contribute on the design and execution of Digital support for brand launchings and campaigns, partnering with local, regional and integral Marketing teams. Influencers strategy execution for Social Media in partnership with confections Marketing team. Support 360 Media plans from a digital perspective to find synergies and partnership with local teams. Execute and control local digital investment strategy to drive path to purchase. Follow up with agencies and Marketing teams. Consolidate and control MAB budget investments for confections Digital Marketing.
Develop analysis and dashbords based on media KPIs to identify opportunities and learnings This position will require multiple internal & external stakeholder management and ability to create strong relationships to achieve goals and manage projects and priorities.
Education & Professional Qualifications
Marketing, Communication, Engineering, Business Administration, Economics or similar - Professional Degree
Knowledge / Experience
+2 years in digital marketing and/or e-commerce positions, with at least 1 of those years in charge of tasks directly in line with the key role responsibilities
- Experience in digital media communication & ecosystems
- Experience in marketing & brand activation
- Experience in budget management
- Expertise in business management
- Excellent communication and presentation skills (oral and written).
- Advanced English
- Intermediate/Advanced Excel & Power Point
Key Mars Leadership Competencies
- Business Insig
📌 Digital Marketing (Santiago)
🏢 Mars
📍 Santiago
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.