The On Premise channel represents a crucial Sales and Marketing pillar where Red Bull stands as the undisputed market leader. At the same time, it serves as the primary trial generator, building the brand within aspirational environments.
As a Key Account Specialist in On Premise, you are responsible for driving both the current and future distribution and sales of our product portfolio across key account segments, expanding our reach and relevance to ultimately convert it into consumption.
Your presence in the field is essential to ensure compliance with agreements, identify new business opportunities, and negotiate directly with partners to execute our “Perfect Store” standards. You maximize business opportunities efficiently and cost-effectively, while fostering long-term, mutually beneficial relationships with major On Premise customers within your assigned segments, working closely with the Key Account Manager.
You develop powerful strategies grounded in industry and consumer insights,
translating them into impactful initiatives that continuously strengthen Red Bull’s position and growth within each customer. As a result, you deliver on business plan objectives for both sales and distribution within the On Premise channel.
Descripción del empleo
STRATEGY AND PLANNING
- Identification of the most relevant customers (size and relevance) in its respective segments to develop and planning to drive vertical and horizontal distribution and sales.
- Close collaboration with local marketing department regarding industry and consumer intelligence and national focus areas.
- Annual commercial planning for the local key accounts of the segments assigned, aligning it to our Key Account strategy, including guidelines, portfolio, budget and volume forecasting
MANAGING KEY ACCOUNTS IN GIVEN SEGMENTS
- Maximization of existing customer performance via effective joint business planning
- Acquisition of new customers from the relevant national unive
📌 Key Account Specialist On Premise (Santiago)
🏢 Red Bull
📍 Santiago
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