What Digital Marketing & Ecommerce contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Job Summary
The Salesforce Marketing Cloud (SFMC) Developer will manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations from file imports or API, strategic data extracts, dynamic emails via Content Builder, Cloud Pages for lead capture, and event-driven journeys via Journey Builder, while also managing the uptime and success of all campaigns and automations.
Responsibilities:
• Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors.
• Design, implement, and optimize marketing automation workflows in automation studio with API and FTP imports through data extensions.
• Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points.
• Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
• Strong understanding of data management, API integration and batch file upload within SFMC and backend systems.
• Troubleshoot and provide solutions to technical errors and technology misconfiguration.
• Proficient in HTML.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and a