Position Title: Regional Marketing Specialist - Chile

Region: LATAM

Location: Santiago, Chile

About Hexagon

Hexagon is the global leader in measurement technologies. We provide the confidence that vital industries rely on to build, navigate, and innovate. From microns to Mars, our solutions ensure productivity, quality, and sustainability in everything from manufacturing and construction to mining and autonomous systems.

Hexagon's Mining Division connects measurement and operational activities across surface and underground operations, helping customers optimise resources, move material safely, and improve decision-making throughout the mining lifecycle.

Our technologies help customers understand, track, and optimise material throughout its journey, from resource model to processing plant. By connecting physical reality and digital intelligence across the value chain, we help customers maximise the value of their ore bodies, improve recovery, reduce uncertainty, and unlock resources that might otherwise be considered uneconomic.

Equal to the breadth of this smart mining portfolio is innovation that incorporates robotic sensors and software, digital twins, and AI-enhanced analytics. These technologies help customers preserve institutional knowledge, address industry-wide workforce and skills shortages, and provide better information and actionable intelligence to support faster, more consistent decision-making. Together, they position customers to meet sustainability and demographic challenges while maximising value across the mining lifecycle.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 16,000 employees in 50 countries and net sales of approximately 3.7bn EUR.

Learn more at hexagon.com.

Purpose of the Position:

Based in Santiago, the Regional Marketing Specialist, LATAM will be responsible for the execution of the go-to-market strategy for Chile and Argentina, under the leadership of the Regional Marketing Manager, LATAM. This role is ideal for candidates with broad experience in marketing functions - including events, campaigns,



content - as well as expertise in various marketing channels and project management.

This is a dynamic role that is ideal for an individual with experience working in marketing and/or communications for a B2B technology company in various marketing roles including, but not limited to, event marketing, sales enablement, and social media. The use of proven verbal and written communication skills at a fluency level in both Spanish and English is key.

This role is where attention to detail and project management go hand in hand. In addition to marketing and communications stakeholders, there is a need to work with various parts of the business at a commercial and technical level. The ideal person will be key to supporting the execution of regional strategic plans, collaborating with corporate and divisional teams, and driving adoption and awareness of Hexagon solutions in the region.

Primary Areas of Responsibility:

- Assist with the promotion of the Hexagon brand and culture to external audiences through events, advertising, industry relations, campaigns, etc.
- Collaborate with divisional and corporate level marketing colleagues to leverage knowledge and resources for optimal outcomes.
- Work with Regional Marketing Manager, with the business development and account management teams to understand targets and sales opportunities in sales segment, contribute to regional marketing programs to drive business and increase engagement.
- Monitor key trends in mining and monitoring and determine creative ways to incorporate them into campaigns and content. Understand the market, the value propositions, and how to drive notoriety and adoption within the region.




- Manage planning meetings, assign roles and responsibilities, tasks. Ensure execution is based on budget and in line with approved global marketing initiatives
- Manage the translation of technical documents from English to Spanish, including review with technical experts

Requirements and Experience – Mandatory

- Native command of Spanish and business-level fluency in English.
- Minimum of five years of experience Marketing experience within B2B technology companies.
- Ability to collaborate with sales teams, clients and external suppliers.
- Bachelor’s degree from an accredited institution; major in Business or Marketing Communications preferred.
- Experience working in general environments, with flexibility to adapt to different time zones.
- Advanced use of Microsoft Word, Excel and PowerPoint.
- Working knowledge of Salesforce, Pardot or other marketing automation tools

Other Skills

- The candidate understands the "marketing chain of events” and processes – how content ties into campaigns, events, social media and metrics. How to work with the broader marketing team and global teams in taking a plan to fruition.
- Events planning and organisation from strategy to tactics. This person will be responsible for all details related to successful event implementation in all stages (pre, during and after event).
- An excellent communicator with the ability to translate technical details into clear, compelling, and memorable opportunities to share Hexagon’s role in all facets of mining.
- Seeks a deeper understanding of the target buyer and industry dynamics within LATAM.
- Earns trust and maintain strong relationships with key teams to support their goals, increase engagement with marketing and drive program support.

Job duties may shift as corporate, divisional or departmental objectives evolve. Travel mainly within the region in support of events and/or other marketing initiatives. May require travel to other global locations. Total travel estimated - 15%.

📌 Change Management Leader - Chile (Santiago)
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