GUT is an award-winning general creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We seek a Digital Marketing Planner to collaborate in developing integrated communication strategies that connect brands and culture in a relevant and impactful way. You will combine strategic analysis, cultural sharpness, and creative vision to drive growth for our clients.

What will help you succeed:

- 4+ years of experience in strategic planning for communication and brands, with a background in advertising or digital marketing agencies focused on creativity.
- Bachelor’s degree in Communication, Marketing, Advertising, Psychology, Anthropology, or related fields.
- Proven experience developing truly integrated strategies across both digital and traditional channels.
- Strong knowledge of strategic frameworks and brand architectures (brand positioning, brand building, brand ecosystem, etc.).
- Ability to perform comprehensive desktop research across consumers, categories,



and business environments using platforms like Statista.
- Hands-on experience integrating AI tools into strategic brand workflows (Gemini, ChatGPT, Waldo, or similar) to optimize research and strategic output.
- Exceptional communication skills with mastery in delivering executive-level presentations, distilling complex ideas into actionable insights for multidisciplinary teams.
- Strong critical thinking, innovative vision, and an effectiveness-driven mindset focused on business results.
- Advanced fluency in English (both written and oral) is mandatory.

Nice to Have:

- Strategic experience in Chile and LATAM markets.
- Hands-on experience with audience analysis tools (GWI, Mintel).
- Experience using social listening platforms (Brandwatch, Mention) and web analytics tools (Google Analytics, Google Trends).
- Ability to articulate, structure, and write case studies highlighting creative, communication, and business effectiveness.

Location: This job can be filled in Santiago de Chile

*GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.

📌 Digital Marketing Planner (Región Metropolitana)
🏢 GUT Buenos Aires
📍 Región Metropolitana