Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings.

Terms of Employment: Full Time | 40 hours per week

Reports to Managing Director

Location: Santiago de Chile

Language requirement: Fluent in both English and Spanish

About Sinergia Animal

Rated as one of the world's most effective animal protection organizations by Animal Charity Evaluators, Sinergia Animal is an international campaigning organization working in countries in the Global South (specifically Latin America and Southeast Asia) to reduce animal suffering and promote more compassionate food choices.

We use negotiations, investigations, peaceful direct actions, and innovative campaigning methods to expose the suffering of farmed animals and to help build a world in which no animals are exploited for food.

About the position

We are seeking a highly strategic and experienced Communications Senior Lead to strengthen Sinergia Animal's public visibility, media impact, and organic growth.

This role is designed with a primary focus on Media Relations and Content Marketing strategy, ensuring strong narrative positioning, high-impact media coverage, and scalable audience growth across the organization's owned channels.

The successful candidate will play a key role in:

- Shaping and owning public narrative development aligned with organizational priorities
- Defining and strengthening the organization's media positioning at the national and regional level
- Influencing campaign communication strategies, contributing beyond execution to strategic decision-making
- Positioning the organization in top-tier media
- Driving organic growth and digital performance (including SEO) across content channels (blog, newsletter, and website)
- Overseeing the production of communications assets for campaigns and coordinating external partners and service providers

Additionally, this role will provide strategic oversight and alignment for newsletter and website channels, working collaboratively with internal teams responsible for execution, ensure consistency, performance, and integration across these touchpoints.

Responsibilities

Your responsibilities include, but are not limited to:

A. Media Relations (PR Leadership Focus)

Role Objective

Lead the organization's media strategy and public positioning, ensuring strong visibility, narrative influence, and high-impact coverage:

- Lead and execute proactive media strategies aligned with campaign and organizational priorities
- Build, maintain, and leverage a strong network of top-tier journalists and media outlets across the region
- Secure high-impact media coverage across print, digital, TV, and radio
- Shape and influence public narratives on key issues and campaigns
- Define and strengthen the organization's media positioning at the national and regional level
- Identify strategic opportunities and lead rapid response efforts
- Develop and manage relationships with influencers, ambassadors, and public allies to extend narrative reach
- Support the organization's spokespeople,



act as spokesperson when needed and coordinating media training for internal teams
- Develop high-quality press materials, including press releases, opinion pieces, and media pitches
- Work in close coordination with the Communications Lead to ensure narrative alignment between earned media and the organization's digital channels

Expected Impact:

- Increased visibility in top-tier media
- Stronger narrative control and positioning
- More proactive and strategic media engagement

B. Content Marketing & Owned Channels (Strategy & Performance Focus)

Role Objective

Lead content strategy to expand organic reach, grow audiences, and improve performance across the organization's owned channels, with a strong data-driven approach:

- Design and implement integrated content marketing strategies to maximize reach, engagement, and impact
- Drive organic audience growth through SEO, editorial content, and content distribution strategies
- Analyze performance metrics and continuously optimize content across owned channels
- Collaborate with campaign teams to amplify advocacy initiatives through content
- Ensure content is optimized across owned channels (blog, newsletter, website)
- Provide strategic direction for newsletter content, segmentation, and audience engagement, and for website content alignment, messaging, and conversion — collaborating with the internal teams responsible for day-to-day production, publishing, and CMS management
- Test and implement innovative approaches to improve engagement and conversion

Expected Impact:

- Stronger content performance and sustained organic audience growth
- More strategic and conversion-oriented owned channels
- Clearer accountability through data and KPIs

C. Narrative, Creative & Production

Role Objective

Own the conceptual and narrative foundation of the organization's public communications, and oversee its translation into high-quality campaign assets:

- Develop the overarching narrative framework that guides how the organization tells its story publicly
- Translate campaign briefs into communications concepts, key messages, and creative direction
- Ensure narrative and message consistency across media, content, campaign assets, and spokespeople
- Adapt regional narratives to local contexts across the countries where the organization operates
- Oversee the production of communications assets for campaigns, including design pieces, video, and web development
- Lead the relationship with external agencies, freelancers, and service providers — including PR, influencer, and creative services — covering briefing, quality control, deliverable approval, and performance evaluation
- Manage advertising and media placements, including out-of-home media, in coordination with campaign priorities
- Contribute to campaign strategy discussions from a communications perspective, informing decisions on timing, framing, and public approach
- Support budget planning and monitoring for external services, production,



and media placements

Execution Model:

- Campaign objectives, targets, and advocacy strategy are defined by the Campaigns team; this role owns how those campaigns are told publicly

Expected Impact:

- Stronger, more distinctive narrative positioning
- Consistent, high-quality communications assets across all campaigns
- Clear accountability and performance standards for external partners

Design and lead the regional communications strategy and annual planning, aligned with organizational and campaign priorities Define, track, and report on earned media KPIs, including coverage volume, quality, tier, and message penetration

Requirements The adecuado candidate will possess most, if not all, of the following qualities, skills, and characteristics:

- Degree in journalism, social communication, or similar, or equivalent professional experience
- 8+ years of experience in communications, media relations, or digital campaigning
- Proven, well-established network of journalists and media contacts, with regional reach or the ability to build it
- Demonstrated success in securing high-impact media coverage
- Experience as a spokesperson and in managing sensitive or contested public issues
- Experience developing narratives, messaging frameworks, and campaign concepts, and directing creative work
- Strong experience in content marketing, including SEO, organic audience growth, and performance analysis
- Proven experience leading external agencies, freelancers, and service providers, including briefing, quality control, and performance evaluation
- Experience working with email marketing platforms and CRM systems
- Familiarity with website content management and digital optimization (e.g., CMS, SEO principles)
- Excellent writing and storytelling skills in Spanish and English
- Experience in NGOs, advocacy, or mission-driven organizations is strongly preferred
- Strong alignment with animal protection and Sinergia Animal's mission

Benefits at Sinergia Animal

Joining Sinergia Animal means becoming part of a mission-driven NGO dedicated to creating meaningful impact. We value our team and offer a range of benefits to support your well-being, growth, and work-life balance:

? Make an Impact: Work with a passionate team driving positive change for animals, people, and the planet.

?️ 26 Days of Paid Vacation: Enjoy more time to rest, recharge, and pursue personal interests.

?️ Food Allowance: Support for your daily meals to keep you energized.

? Health Insurance: Comprehensive coverage to take care of you when you need it most.

? Professional Development Allowance: An annual budget for courses, training, and skill-building opportunities.

At Sinergia Animal, we believe in fostering a collaborative and supportive work environment where you can thrive while making a difference.

Once your application has been reviewed, we will email you further details on its status. If you are moving forward in the process, here’s what to expect*:

1. First Interview: Video call with our People Department
2. Work Simulation assignment: Completed remotely
3. Final Interview: Video call with the direct supervisor

*We will notify you in advance of any changes or additional steps. Please note that the position will remain open until the process is fully concluded.

📌 Communications Sr Lead (Santiago)
🏢 Sinergia Animal
📍 Santiago