MUST Company is a South Korea–based company building AI-native products. This role is fully remote and full-time , open to candidates living in any of the countries listed on this posting.

Why this role exists

What makes someone top talent has changed. Being excellent at one narrow task inside a split-up team is no longer enough. As the cost of making things falls, a company wins on talent density : people who cross boundaries, define the real problem and solve it.

We are rebuilding our team for the next stage, and the people we want do not answer generic job posts. They are drawn by real context: the problems we work on, how rigorous the team is, and how much they can grow here.

So we treat the top of our hiring funnel as our most important way to reach and persuade future colleagues, not as recruitment marketing. We want one high-agency owner to design and run the whole candidate journey, from the careers page to deep articles and sharp hiring campaigns, on an AI-native foundation.

What you will do

This is not a role for managing agencies or taking orders from hiring managers. As an AI-native individual contributor, you own it end to end: defining the problem, the idea, the production, the distribution and proving that it converts.

- Rebuild the careers experience. Design a web and digital candidate experience that shows our team's standards from the first click. Replace dry job lists with one clear story: why us, why now.
- Publish high-density talent content. Interview leaders and core builders, and turn their technical problems, trial and error, and domain knowledge into articles and campaigns that strong people want to read and share. Not a perks list.
- Run one AI-native branding pipeline. Research, story structure, writing, visuals, web deployment and analytics run through AI agents and automated workflows, so one person ships at the speed of a traditional team.
- Reach the right people and prove conversion. Find the communities and channels where top talent spends time, place targeted hooks there, and measure whether reading turns into strong applications.





What success looks like

- First 30 days: you have talked with leadership and key builders, mapped every current candidate touchpoint, and written our "why us, why now" story in one page
- First 60 days: a rebuilt careers experience and the first builder stories are live, with tracking from first visit to application
- First 90 days: your AI pipeline ships content every week, and you report which channels and pieces bring applicants who reach the paid test

How we measure you

Not by how many posts you publish or how polished they look. By qualified applicants per open role , conversion from content to application , and how many of those applicants pass our later stages . We also look at the time and cost per asset, because the pipeline should keep getting faster and cheaper.

How you will work with AI

AI is your basic infrastructure, not a draft generator. You design the pipeline, choose the right tool for each step and check every output. AI tends to produce a confident-sounding average. Your job is to catch that, correct it with your own judgement and domain knowledge, and be able to show where you did.

This is not the role for you if

- You wait for someone to split the work and hand you a brief
- You publish what AI gives you without checking it
- You count likes and views, not who applied and who got hired

What to submit

A CV and a portfolio (required) . There is no take-home Quest and no extra assignment for this role: your portfolio is what we use to decide whether to recommend you for the next step. It should show content or web projects you led from defining the problem to publishing,



and how your own AI workflow cut the cost of making them while you put your effort into checking quality.

Hiring process

- Profile and CV review against this JD
- Portfolio review: we look only at your portfolio to decide whether to move you forward (no take-home task)
- HR alignment call (15–20 minutes)
- Paid test, 3 days, on a real task: designing the story for one of our open roles, with your reasons for each AI choice
- Final evaluation by the Project Lead, including a culture-fit conversation
- Offer

USD 500 – 2,000 per month, based on your experience and how you perform in the portfolio review and paid test.

Requirements

Required

- Full-cycle ownership: you define the content, web experience or campaign needed to attract strong people, and you build it through to launch without waiting for someone to split the work for you
- AI as infrastructure: you design multi-step AI pipelines (research, writing, visuals, deployment, analytics) and can show where you checked and corrected AI output instead of accepting it
- Strong storytelling and editorial skill: you quickly absorb technical and business problems and turn them into clear words and visual structure that skilled people find compelling
- A sharp read of the talent market: you know what strong talent looks like today and what makes those people move
- A portfolio of content or web projects you led from problem to publication, with your own role and results made clear
- You report funnel numbers honestly, from visit to application, and never claim a result you cannot show
- Clear written English; comfortable working fully remote across time zones

Bonus

- Employer branding, tech journalism or article editing, or brand and growth work in the IT or tech scene that built a real following or organic conversion
- Shipped a live website or interactive content yourself with AI prototyping and production tools, without waiting for a designer or front-end engineer
- Improved a content or landing funnel by combining traffic numbers with qualitative feedback

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