H&M; is seeking an Owned Media Lead to plan and optimize CRM communications across email, push, SMS, and WhatsApp, using customer data to drive personalized journeys via the Marketing Automation Platform. You will coordinate with cross-functional teams to align owned media, campaigns, and membership activities, ensuring consistency with commercial goals.
You will manage local and integral email/push activities, use segmentation for relevant content, support SEO actions, and partner with paid media
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📌 CRM & Owned Media Lead — Personalization & Growth (Santiago)
🏢 H&M
📍 Santiago