WHAT YOU DO

As a Owned Media Lead you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform.

You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.

CRM Planning & Channel Execution

Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar

Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels

Oversee General E‑mail and Push activities to ensure global and local comms. are aligned

Customer Data, Content Personalization & SEO

Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth

Support Commercial team with SEO actions

Cross‑Functional Collaboration & Membership Activation

Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency





Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP

Responsible for planning local events and partnerships related to the H&M; Membership program and planning local Mission activation according to global guidelines.

WHO YOU ARE

You bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management.

You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communication

Education

Degree in Marketing, Comms., Business or related field

Skills

Knowledge of email, app, and digital channel management

Strong analytical and data interpretation skills

Proficient in campaign performance tracking and reporting tools

Excellent communication and stakeholder management skills

Experience

5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)

📌 Owned Media Lead Cl/Pe/Uy (Las Condes)
🏢 Hmgroup
📍 Las Condes