Description

At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis and Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

- Ambition. We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
- Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
- Community. We value a sense of belonging,



trusting each other, and encouraging authenticity. We contribute to our community.

The Role

In this role, you’ll be responsible for building and scaling Xe’s SMB acquisition and lifecycle engine. Combining Account-Based Marketing (ABM), digital sales leadership, funnel optimization, and modern go-to-market (GTM) technologies, you will drive scalable customer acquisition, activation, retention, and revenue growth. This is a strategic yet hands‑on leadership role, idóneo for a commercially driven growth leader who thrives on building scalable acquisition systems, leveraging data and automation, and translating innovative GTM strategies into measurable business results.

- Owning the full SMB customer lifecycle — from inbound lead generation and qualification to activation, retention, and upsell.
- Managing a digital sales team (1 BDM and 2 SDRs).
- Using smart sales tech, intent data, and personalization at scale to improve efficiency and revenue growth.

Growth, Funnel Optimization & ABM

- Lead the SMB digital growth strategy, focusing on Account-Based Marketing (ABM) and high‑intent inbound sales.
- Design and optimize inbound lead flows — from content and paid campaigns to qualification and activation.
- Build and execute personalized outbound and inbound workflows using modern GTM
tools (e.g., Instantly.ai,



Clay, RB2B, Vector, HeyReach.io, Findymail, Trigify.io, ChatGPT).
- Develop ABM campaigns that integrate ads, website intent data, and outbound engagement to improve relevance and timing precision.
- Own the SMB funnel from lead to first transaction — optimizing conversion, activation, and LTV through testing and experimentation.
- Partner with Marketing and Product teams to enhance onboarding UX and reduce friction for new SMB customers.

Strategy & Execution

- Define and track SMB KPIs: acquisition, activation, ARPU, churn, NPS, and inbound/outbound ROI.
- Align tightly with marketing to ensure lead quality, content alignment, and campaign targeting.
- Collaborate with analytics to identify performance levers and test new acquisition hypotheses.
- Feed SMB insights into the product and growth roadmap to influence future innovation.
- Foster a culture of experimentation, learning, and customer‑centric growth.

Digital Sales Leadership

- Manage the SMB digital sales team (BDM + SDRs) and align them around a hybrid inbound + account‑based outbound model.
- Implement smart outbound systems using signals, lead scoring, and automation to prioritize outreach.
- Build scalable playbooks for lead nurturing, personalization, and cross‑channel engagement.
- Create repeatable, measurable sales workflows that balance automation and human connection.

What You’ll Bring

- You have 5–8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go‑to‑market roles, preferably within fintech, SaaS, financial services, or other digitally driven B2B environments.
- You also h

📌 Director SME Digital Growth (Santiago)
🏢 Xe
📍 Santiago