Purpose & Overall Relevance for the Organization

Football players have a fundamental role in adidas’ brand and Sports Marketing strategy. Our ambition is to build and develop a strong portfolio of professional and emerging players who authentically represent our products and connect our brand with consumers.

The Senior Specialist Sports Marketing, Football Players will support the day-to-day management of the adidas player portfolio in Chile, contributing to the execution of the local Football Players strategy and ensuring a high level of service for our contracted athletes.

This position combines relationship management with strong operational execution. The role will interact with professional players, emerging talents, agents and other stakeholders within the football ecosystem, while ensuring the accurate management of contracts, product orders, budgets, bonus payments, reports and presentations. Working closely with local, regional and global teams, the Senior Specialist will help deliver a consistent player experience and execute the local attack plan in line with adidas’ Sports Marketing priorities.

Key Responsibilities

- Support the execution of the local Football Players attack plan, contributing to player portfolio priorities and agreed Sports Marketing KPIs.
- Manage day-to-day relationships with adidas’ portfolio of professional football players, providing responsive, consistent and high-quality service.
- Build trusted and professional relationships with players, agents, clubs and other relevant stakeholders across the Chilean football ecosystem.
- Support scouting activities by maintaining close awareness of emerging talent and building appropriate relationships with young players,



their families or representatives, according to internal safeguarding and compliance standards.
- Coordinate Player Management activities with the Sports Marketing Manager, ensuring alignment across priorities, actions, timelines and deliverables.
- Support player negotiations, contracting and contract execution in accordance with internal Legal, Finance, Sports Marketing and compliance requirements.
- Monitor contractual rights, obligations and deliverables, maintaining accurate records and following up with the relevant stakeholders.
- Coordinate player participation in brand activations, product launches, content opportunities, events and other relevant marketing initiatives.
- Partner with Brand Communications and the Football Business Unit to align player opportunities with category priorities, campaigns and consumer moments.
- Prepare player portfolio reports, presentations and business updates for local, LAM and General stakeholders, ensuring a clear and consistent narrative.
- Manage the annual product-ordering process for the player portfolio, including forecasting needs, placing orders and coordinating timely product delivery.
- Track the area budget, expenditures, contractual bonuses, invoices and payments, ensuring accurate and timely follow-up with Finance and other internal teams.




- Maintain organized and reliable information across contracts, player servicing, product orders, budgets, payments and portfolio activities.
- Identify inconsistencies, delays or risks in player servicing and administrative processes, proactively coordinating the actions required to resolve them.
- Maintain regular communication with Sports Marketing counterparts across LAM and Global teams, contributing to a collaborative one-team approach.
- Handle confidential player, contractual and business information with the highest level of discretion.
- Support player-related activities outside regular working hours when required by the football calendar, including occasional weekend events or matches.

Key Relationships

- Sports Marketing Manager and local Sports Marketing team.
- LAM and Global Player Management and Scouting teams.
- Professional football players and emerging talents.
- Players’ agents, representatives and relevant family contacts.
- Football clubs and national football organizations.
- Football Business Unit.
- Brand Communications and other Marketing teams.
- Legal, Finance and Procurement.
- Product Supply and other teams involved in product ordering and delivery.
- External partners and suppliers supporting player-related activities.

Requisite Education, Experience, Knowledge And Skills

- University degree or equivalent education in Marketing, Business, Sports Management, Communications or a related field.
- 2+ years of relevant professional experience in Sports Marketing, athlete or talent management, football, partnerships, account management, sports operations or a related function.
- Strong knowledge of the professional foo

📌 Sr Specialist Sports Marketing (Santiago)
🏢 Adidas
📍 Santiago