Job Summary:

We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.

Key Responsibilities:

- Strategic Planning and Execution:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.

- Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.

- Team Leadership and Department Development:

- Build, lead, and mentor a high-performing digital marketing team.

- Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.

- Foster a collaborative and innovative team environment.

- Lead Magnet Development:

- Design and implement effective lead magnets to attract and convert prospects.

- Analyze performance metrics to optimize lead generation strategies.

- AI-Driven Marketing Practices:

- Utilize AI tools and platforms to enhance marketing efficiency and personalization.

- Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.

- Experience working with Clay.io much preferred

- Graphic Design and Branding:

- Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.

- Ensure consistency in branding across all digital platforms and marketing materials.

- Social Media Management:





- Develop and implement social media strategies to increase brand awareness and engagement.

- Oversee content creation, scheduling, and community management across all social platforms.

- Content Creation and Visual Enhancement:

- Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.

- Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.

- Google/Linkedin Ads and SEO Management:

- Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.

- Implement SEO best practices to improve organic search rankings and website visibility.

- Linkedin Advert experience

- Website and Email Marketing Oversight:

- Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation

- Manage website content and functionality, ensuring an optimal user experience.

- Develop and execute email marketing campaigns to nurture leads and engage customers.

- Analytics and Reporting:

- Monitor and analyze the performance of digital marketing campaigns using analytics tools.

- Provide regular reports to senior management, offering insights and recommendations for improvement.

- Outbound Marketing:
- What is an effective outbound marketing strategy

- What software/CRM would you use





- What multiple-channel approach and different software would you recommend

- What would you automate to improve efficiency

- What other key areas to consider

Qualifications:

- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.

- Demonstrated experience in building and leading marketing teams.

- Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.

- Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication, leadership, and project management skills.

- Entrepreneurial mindset with a passion for building businesses and driving growth.

- Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.

- Creative thinker with a passion for innovation and continuous improvement.

Benefits:

- Competitive salary.

- Future equity opportunities.

- Autonomy and responsibility in decision-making.

- Versátil work schedule.

- Professional development opportunities.

- Collaborative and innovative work environment.

- Opportunity to make a significant impact on the growth and success of the company.

How to Apply:

Interested candidates are invited to send their resumes to [email protected] and complete the pre-interview questions by clicking the following link:

https://app.xinterview.ai/direct_invite/371d6322-29bf-4a81-890d-87a6abac9a60

📌 Marketing Manager (Santiago)
🏢 Edward Jacobs
📍 Santiago