Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

? About our Client: A fast-growing direct-to-consumer beauty company that develops and sells hair care and styling products through its own e-commerce sites and major online marketplaces. The company runs high-volume digital operations with in-house brand, creative, and site experience teams.

✍ Short Description: You will own the execution of the company’s email and SMS retention program, building and optimizing the customer journeys that turn first-time buyers into loyal customers. Day to day, you will build and deploy promotional campaigns and automated flows, segment audiences, run A/B tests, and manage QA before every send. You will analyze performance and turn insights into a clear testing roadmap. You will also support retention initiatives beyond email, including loyalty, subscriptions, and direct mail, working closely with the brand and creative teams.

? Location: 100% Remote (LATAM only)
? Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
? Start Date: ASAP

? Compensation & Benefits:

- Competitive salary in USD

- Remote-first flexibility. Work from anywhere.

? Responsibilities:

- Build, target, and deploy promotional and automated email and SMS campaigns end to end, from concept to send

- Develop, manage,



and optimize lifecycle journeys such as welcome, post-purchase, replenishment, abandonment, and winback

- Improve segmentation and personalization to increase repeat purchases and customer lifetime value (LTV)

- Monitor open rates, CTR, conversion, and LTV, and run a structured A/B testing roadmap based on the results

- Support retention programs across loyalty, subscriptions, direct mail, and SMS, keeping every channel cohesive

- Partner with the brand and creative teams on new campaign ideas aligned with industry trends

- Lead QA on every campaign and ensure compliance with email and SMS marketing regulations

? Qualifications:

- Bachelor’s degree

- 4+ years of experience in retention, lifecycle, or CRM marketing, ideally in ecommerce or DTC

- Hands-on experience building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, abandonment)

- Experience with ESP and SMS platforms; Klaviyo strongly preferred

- Experience with subscription and/or loyalty programs for high-volume DTC brands

- Strong skills in campaign analysis, A/B testing, and performance measurement

- Strong project management skills and comfort working cross-functionally

? If you meet the experience outlined above, we’d love to hear from you. Please apply, our team is excited about your application and will be in touch as soon as possible.

📌 Email Retention Marketing Specialist (Chile)
🏢 Floowi
📍 Chile