26 jul
Growth Troops
Santiago
**Content & Campaign Strategist**
**Team**: Marketing
**Reports to**: Director of Marketing
**Type**: Full-Time - Remote (U.S. Eastern Time Core Hours)
**Overview**:
We’re looking for a versatile and execution-focused **Content & Campaign Strategist** to lead our editorial and content marketing efforts. In this role, you’ll own the content calendar, create high-performing assets across multiple formats, and drive strategic initiatives that boost visibility, engagement, and lead generation.
You’ll thrive if you enjoy writing, experimenting with formats, automating systems, and turning insights into marketing momentum.
**Key Responsibilities**:
- Manage a rolling 30-day editorial calendar including blogs,
case studies, social content, and thought leadership
- Write and edit SEO-driven content that supports top-of-funnel traffic and mid-funnel conversion
- Keep brand social channels active and aligned across LinkedIn, Instagram, TikTok, and X
- Work with product and sales teams to transform insights into strong narratives and enablement materials
- Create visuals and video snippets in Canva, Figma, or CapCut to pair with written assets
- Launch and manage campaigns in HubSpot (or HighLevel), using segmentation and personalization for impact
- Automate routine processes using Zapier or Make to connect systems like HubSpot and Salesforce
- Track performance in Google Analytics and Google Sheets; provide actionable insights on engagement and conversion
- Support international sales teams with documentation and lightweight training resources
**What You Bring**:
- 1-3 years of content or campaign experience using a modern CRM or marketing automation tool (HubSpot preferred)
- Working knowledge of workflow automation (Zapier or Make required)
- A portfolio with at least two written samples and one visual/video asset
- Proficiency in Excel/Google Sheets for content tracking and performance reporting
- Strong English fluency; Spanish or Portuguese is a plus
**Bonus Points**:
- Agency experience or ability to switch between multiple brand voices
- Familiarity with AI content tools like ChatGPT, Midjourney, or Gemini
- Experience supporting talent marketing or employer branding campaigns
**First 90 Days - Success Metrics**:
- Publish a month of scheduled content on time
- Launch a nurture campaign with 20% open rate and 1% unsubscribe rate
- Increase organic blog sessions by 15% through SEO improvements
- Shorten content turnaround by 25% using templates and automation
- Deliver a live dashboard tracking content performance and MQL flow
**Why You’ll Love It**:
- Fully remote, async-friendly work environment
- Annual budget for upskilling, design tools, or AI platforms
- Direct impact—your content will shape brand perception and fuel pipeline growth
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.