31 jul
IDT
Santiago
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IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. It is a leader in prepaid communication and payment services, and one of the largest international voice carriers. Listed on the NYSE, it employs over 1500 people across 20+ countries with revenues exceeding $1.5 billion.
BOSS Revolution is a fast-growing digital and retail brand that simplifies mobile top-ups for customers across borders via retail stores, website, or mobile apps. Our mission is to make mobile top-ups easily and instantly accessible.
We are seeking a bilingual (English/Spanish) Senior Marketing Manager to lead marketing activities for the International Mobile Top Up and eGift product categories, focusing on customer acquisition and retention in the USA and key international markets.
The Senior Marketing Manager will oversee digital and retail marketing projects, campaign creation, execution, budget management, and performance analysis.
Responsibilities:
- Design and implement marketing campaigns for digital and retail channels for Mobile Top Ups and eGift
- Execute and measure CRM campaigns via SMS, in-app messages, and emails
- Manage programs for customer acquisition, such as Refer a Friend, community events, and social media
- Lead campaign creative development with designers/agency
- Analyze international mobile top-up data and propose growth strategies
- Collaborate with product and sales teams for product launches and marketing
- Conduct surveys to understand customer behavior and preferences
- Monitor competitive marketing activity
- Manage relationships with internal teams, mobile operators, and agencies
- Develop presentations on campaign results and business analysis
- Supervise one marketing specialist
Requirements:
- Over 5 years of digital B2C marketing experience
- Experience in US and international markets
- Marketing degree
- Fluent in English and Spanish
- High energy and results-oriented mindset
- Excellent project management and communication skills
- Strong digital marketing knowledge and creativity
- Ability to meet tight deadlines
- At least 2 years in money transfer or financial services industry
- Experience with mobile carriers is a plus
Please attach your CV in English. The interview process will be conducted in English. Only applicants from LATAM are being accepted.
Additional Details:
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing and Sales
- Industry: Telecommunications
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