Marketing Specialist (Santiago)

Marketing Specialist (Santiago)

18 may
|
Jostens
|
Santiago

18 may

Jostens

Santiago

Working Model
Hybrid after 3 months on-site
Schedule
08:00 AM - 05:30 PM Mon - Fri
General Description or Purpose of Job
This role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans.
This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.
Responsibilities / Essential Functions
Manage execution and coordination of marketing plans to reach growth targets
Develop, implement and track business-specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.)
Data / Analytics Tracking
Manage and update the marketing performance dashboard to monitor identified key KPI's for the business & report findings
Partner with analytics counterparts to analyze and report on the performance and efficiency of campaigns using Salesforce Reports
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Understand the needs from the reps to support their account growth (Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA) by establishing relationships with the reps and an ongoing cadence of communication.
Develop needed collateral, visual merchandising, digital and in-school event support for key rep events.




Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support
Required
Advanced English
BA/BS degree or equivalent combination of education and experience
1-2 years' professional marketing experience
Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)
Strong communication and interpersonal skills with ability to work effectively with all levels of the organization
Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Preferred
Social marketing experience
Skilled in writing and editing content with an attention to detail
Understanding of data / analytics
Strong analytical skills
Strong written and verbal communication skills
Excellent attention to detail
Excellent organization skills with ability to manage multiple priorities/tasks effectively
Other Benefits
Weekly Payment
2 way free transportation
Law Benefits
Complementary Medical Insurance
Pharmacy and Optic Center benefits
Internal Cooperative
Referral Program
Equal Employment Opportunity Statement
Jostens is an Equal Opportunity Employer and complies with applicable employment laws.
EOE/M/F/Vet/Disabled are encouraged to apply.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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📌 Marketing Specialist (Santiago)
🏢 Jostens
📍 Santiago

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