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Purpose & Overall Relevance

This role is responsible for driving the commercial performance and optimization of adidas’ local eCommerce business. The eCommerce Manager - Direct to Consumer owns the online shopping experience, from traffic and conversion to retention, working in close alignment with regional and general eCommerce teams to deliver sustainable DTC growth, improve conversion and profitability, and execute adidas’ eCommerce roadmap locally.

Key Responsibilities
- Lead the digital consumer experience agenda, providing regular insights into digital consumer behavior, including organic search, user experience, consumer journeys, and A/B testing results, with the objective of continuously improving conversion rates across owned and partner platforms.
- Support the creation and local planning of digital content, ensuring alignment with regional and global guidelines and calendars to maximize local relevance across eCommerce platforms and app.




- Collaborate closely with the regional Brand Activation eCommerce team to execute global and regional brand priorities in the most effective way, strengthening brand elevation across all digital touchpoints (including owned e‑commerce, wholesale platforms, in‑store digital tools, and digital media).
- Partner with local category leaders to enhance local digital storytelling and support business unit growth across digital channels.
- Drive digital consumer insights by leveraging CRM data to increase consumer retention and lifetime value, developing local CRM campaigns focused on acquisition, frequency, and loyalty.
- Generate incremental traffic to e‑commerce platforms by activating local assets, communities, and partners through database activation and locally driven link‑building initiatives.
- Execute and locally coordinate app content and download strategies to increase active app user rates.
- Act as a digital ambassador for the local organization, providing insights and guidance to support digital transformation a

Postúlate en Kit Empleo: kitempleo.cl/empleo/1cnppy

📌 eCommerce Manager (Región Metropolitana)
🏢 Adidas
📍 Región Metropolitana