Postúlate en Kit Empleo: kitempleo.cl/empleo/1cnu4l

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing (New Products) in Chile.

This role sits at the intersection of product, growth, and performance marketing, driving the success of new B2C digital products in highly competitive integral markets. You will be responsible for defining and executing go‑to‑market strategies that shape positioning, messaging, and audience segmentation from the ground up. Working closely with cross‑functional teams, you will influence the full user journey—from acquisition and onboarding to activation, retention, and long‑term monetization. The environment is fast‑paced, data‑driven, and highly experimental, with a strong focus on measurable business impact. You will play a key role in transforming insights into scalable growth strategies and high‑performing marketing initiatives. This position offers significant autonomy, ownership, and the opportunity to directly impact revenue and product success at a global scale.

Accountabilities




- Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go‑to‑market execution
- Lead and align cross‑functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives
- Optimize full‑funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus
- Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments
- Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion
- Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency

Requirements
- 5‑7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products
- Proven ability to impact core

Postúlate en Kit Empleo: kitempleo.cl/empleo/1cnu4l

📌 Head of Marketing (Santiago)
🏢 Jobgether
📍 Santiago