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Company Description: HR Profile

Job Description: At HR Profile, we connect talent with opportunities that make an impact. We are looking for a Growth Marketing Manager for a fast‑growing B2B SaaS company operating in the financial technology and commercial real estate lending space. This role is critical to driving pipeline growth through performance marketing, full‑funnel optimization, and highly autonomous execution.

Your Mission

You will own and execute the growth marketing strategy end to end — from paid acquisition to demo booking. You will operate as a key growth driver within a lean team, building, testing, and scaling initiatives through data, continuous experimentation, and intensive use of AI tools.

Key Responsibilities

- End-to-end funnel ownership: Own performance across the entire funnel, from ad impression to demo booking, ensuring a cohesive and optimized experience at every stage.
- Paid media planning and execution: Design, launch, and optimize paid media campaigns, primarily on Meta Ads (required) and Google Ads (strong plus), managing meaningful monthly budgets with a clear focus on ROI.
- Sales‑assisted funnel optimization: Continuously improve sales‑assisted funnels (non‑PLG), focusing on demo booking rates, lead quality, and buying intent.
- Continuous growth experimentation: Lead experimentation across audiences, messaging, creatives, channels, and formats, making data‑driven decisions based on measurable results.
- AI‑driven execution: Actively integrate artificial intelligence tools (such as ChatGPT, Claude, Midjourney, and others) into daily workflows to accelerate execution, analysis, and ideation.
- Metrics analysis and CAC optimization:



Monitor and analyze full‑funnel performance metrics, with a strong focus on CAC optimization and documented, data‑backed improvements.
- HubSpot and paid media data ownership: Own data quality, reporting, and visibility within HubSpot and advertising platforms to support informed decision‑making.
- Copywriting and creative direction: Write advertising copy and lead creative direction independently, without reliance on a dedicated design team.
- Full autonomy and execution ownership: Operate independently in an environment without predefined structure or a marketing team, prioritizing initiatives, solving problems, and executing without constant supervision.

Required Qualifications

- 3–8+ years of hands‑on experience in performance marketing, ideally within B2B SaaS.
- Proven experience managing significant monthly paid media budgets (Meta Ads required).
- Strong ownership mindset with high autonomy and problem‑solving ability.
- Demonstrated ability to optimize CAC with real, measurable results.
- Strong command of HubSpot and advertising platforms.
- AI‑native profile, actively using AI tools in daily marketing execution.
- Advanced English (spoken and written).

Preferred

- Experience in fintech, lending, real estate, or financial services.
- Exposure to non‑digital acquisition channels.
- SEO awareness and understanding of its role within a broader growth strategy.

Role Conditions

- Fully remote position.
- Individual contributor role.
- High‑impact, fast‑paced, low‑structure environment.

Looking for a role where you fully own growth outcomes? Apply now and help scale the next stage of growth.

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Postúlate en Kit Empleo: kitempleo.cl/empleo/1coa0b

📌 Growth Marketing Manager (Santiago)
🏢 HR Profile
📍 Santiago