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We are looking for a candidate with a creative mind and an entrepreneurial spirit to join our team as a Marketing Activation Senior Manager.
There is nothing more exciting than activating brand strategies in different markets.
In this role, you'll seek out, formalize, and develop partnerships with our bottling partners to execute plans while working closely with the brand marketing teams on the localized business implementations and strategies.
What You'll Do For Us
Build relationships and partnerships with existing and potential activation partners, working closely with asset managers to leverage global assets as well as collaborate with centralized and local brand teams to ensure partnerships are aligned with brand objectives, strategies, and execution guidelines.
Build and develop best-in-class multi-category execution programs and tools for partnerships to standardize and increase ROI.
Review business performance, oversee development of marketing programs, provide thought leadership, and participate in corrective action plans to maximize partnerships and optimize ROI.
Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
Identify needs for campaign localization or customization, providing input on media buying and coordinating full details (calendars, resources, metrics) of local activation with Bottlers.
Design, implement, and lead brand programs from inception, including promotional, experiential, consumer-facing, and in-store retail marketing.
Manage program launches and serve as a cross-functional point-person across marketing, commercial, and creative design.
Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
Ensure connection between Integrated Marketing Communications (IMC), retail, and all touch points are cross-functionally linked to brand objectives.
Work with cross-functional teams,



prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders.
Deliver the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
Lead key innovation projects related to formulation changes, new product extensions, design, or packaging along the product value chain.
Qualification & Requirements
Bachelor's degree in Marketing or a related field is required.
5+ years of marketing/brand experience in fast-moving consumer goods (FMCG).
Experience in commercial and/or customer leadership (including customer-facing and key accounts experience) is essential.
Solid project management, influencing, and communication skills are required.
Strong knowledge of bottlers' operations, consumer/shopper/trade insights.
Strong working knowledge of media and agency management.
Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions).
Experience with experiential marketing, digital marketing, social media, promotional events, and marketing campaigns.
What We Can Do For You
Iconic Brand: Work for the most recognized brand in the world and be part of developing the brand's next chapter.
Exposure to world-class leaders: Availability to integral marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights.
Learning Culture: Access to resources such as Coke University, LinkedIn Learning, and management programs that give you the resources to continually develop your skills and knowledge.
Key Skills
Account Management
Agency Management
Channels Strategy
Customer Relationship Management (CRM)
Digital Marketing
Experiential Marketing
Human Insights
Leadership
Marketing Activation
Marketing Execution
Marketing Strategies
Media Strategies
Promotional Activities
Social Media
Syndicated Research
Waterfall Model
Location(s)
Chile
City/Cities
Santiago de Chile
Travel Required
00% - 25%
Relocation Provided: No
Job Posting End Date: May 13, ****
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Postúlate en Kit Empleo: kitempleo.cl/empleo/1cqgbh

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