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Company Description: HR Profile
Job Description: At HR Profile, we connect talent with opportunities that make an impact.
We are looking for a Growth Marketing Manager for a fast-growing B2B SaaS company operating in the financial technology and commercial real estate lending space.
This role is critical to driving pipeline growth through performance marketing, full-funnel optimization, and highly autonomous execution.
Your Mission
You will own and execute the growth marketing strategy end to end — from paid acquisition to demo booking.
You will operate as a key growth driver within a lean team, building, testing, and scaling initiatives through data, continuous experimentation, and intensive use of AI tools.
Key Responsibilities
End-to-end funnel ownership: Own performance across the entire funnel, from ad impression to demo booking, ensuring a cohesive and optimized experience at every stage.
Paid media planning and execution: Design, launch, and optimize paid media campaigns, primarily on Meta Ads (required) and Google Ads (strong plus), managing meaningful monthly budgets with a clear focus on ROI.
Sales-assisted funnel optimization: Continuously improve sales-assisted funnels (non-PLG), focusing on demo booking rates, lead quality, and buying intent.
Continuous growth experimentation: Lead experimentation across audiences, messaging, creatives, channels, and formats, making data-driven decisions based on measurable results.
AI-driven execution: Actively integrate artificial intelligence tools (such as ChatGPT, Claude, Midjourney, and others) into daily workflows to accelerate execution, analysis, and ideation.
Metrics analysis and CAC optimization:



Monitor and analyze full-funnel performance metrics, with a strong focus on CAC optimization and documented, data-backed improvements.
HubSpot and paid media data ownership: Own data quality, reporting, and visibility within HubSpot and advertising platforms to support informed decision-making.
Copywriting and creative direction: Write advertising copy and lead creative direction independently, without reliance on a dedicated design team.
Full autonomy and execution ownership: Operate independently in an environment without predefined structure or a marketing team, prioritizing initiatives, solving problems, and executing without constant supervision.
Required Qualifications
3–8+ years of hands-on experience in performance marketing, ideally within B2B SaaS.
Proven experience managing significant monthly paid media budgets (Meta Ads required).
Strong ownership mindset with high autonomy and problem-solving ability.
Demonstrated ability to optimize CAC with real, measurable results.
Strong command of HubSpot and advertising platforms.
AI-native profile, actively using AI tools in daily marketing execution.
Advanced English (spoken and written).
Preferred
Experience in fintech, lending, real estate, or financial services.
Exposure to non-digital acquisition channels.
SEO awareness and understanding of its role within a broader growth strategy.
Role Conditions
Fully remote position.
Individual contributor role.
High-impact, fast-paced, low-structure environment.
Looking for a role where you fully own growth outcomes?
Apply now and help scale the next stage of growth.
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📌 Growth Marketing Manager (Santiago)
🏢 HR Profile
📍 Santiago