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The Marketing Manager / Digital Marketing Specialist is responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive customer engagement, and support business growth objectives. This role combines strategic planning with hands‑on campaign execution across digital channels, ensuring consistent brand messaging and measurable marketing performance.

Key responsibilities include planning and managing multi‑channel marketing campaigns, overseeing content strategy, and optimizing digital presence across websites, social media, email, and paid advertising platforms. The role also involves analyzing market trends, customer behavior, and campaign performance data to identify opportunities for improvement and maximize return on investment. Collaboration with internal teams and external partners is essential to ensure alignment of marketing initiatives with broader business priorities.

This position requires a strong understanding of digital ecosystems, audience targeting, and performance‑driven marketing. The adecuado candidate is creative, data‑informed, and highly adaptable,



with the ability to balance brand‑building initiatives and lead‑generation activities. Strong project management skills and attention to detail are critical to successfully managing multiple campaigns and deadlines.

Qualifications

- Strong knowledge of digital marketing channels, including social media, search, email, content, and paid media
- Excellent analytical skills with the ability to interpret campaign data and generate actionable insights
- Strong communication and storytelling abilities with an understanding of brand positioning
- Ability to manage multiple projects, priorities, and deadlines in a fast‑paced environment
- Familiarity with marketing analytics, reporting tools, and performance measurement methodologies
- Creative mindset combined with strategic thinking and commercial awareness
- Strong collaboration skills and ability to work effectively with cross‑functional stakeholders
- Detail‑oriented, proactive, and results‑driven approach to campaign management
- Adaptability to evolving market trends, technologies, and consumer behaviors

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Postúlate en Kit Empleo: kitempleo.cl/empleo/1cveqy

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