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Develop the promotional trade marketing calendar for the product categories. Manage investments in trade channels and monitor the execution of promotional actions with the sales team. Identify opportunities through study and analysis. Develop a strategy for revenue growth in sales channels and portfolio analysis. Monitor the annual budget and the accountability of productivity indicators on a monthly basis.
Job Description
The trade marketing grade Support the execution and development of Trade Marketing initiatives for the Food Service channel across Chile (70%) and Hispanic markets (30%).
The role bridges strategic planning and field execution, ensuring strong in-market execution aligned with commercial priorities, driving sell-out, coverage, and brand visibility.
Responsibilities
- Support execution of Trade Marketing programs across Food Service channels (restaurants, QSR, hotels, catering, distributors).
- Coordinate with external agencies for design, production,
and implementation of POS materials.
- Track and monitor KPIs such as Sell Out, Coverage, Dispensers, and Perfect Restaurant.
- Assist in managing execution programs including Konectados, Dispensers plan, and customer activations.
- Ensure correct implementation of visibility assets (dispensers, caddies, POP materials).
- Support Perfect Restaurant initiatives through execution tracking and performance follow-ups.
- Analyze performance data and identify gaps and improvement opportunities.
- Coordinate with Sales and internal teams to ensure alignment and execution of commercial plans.
Location
Santiago, Chile
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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Postúlate en Kit Empleo: kitempleo.cl/empleo/1d59gs