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Company Description

Retail Merch Lead will drive execution of the commercial agenda and merchandising strategy to exceed financial targets. The Lead will have a deep interest in the customer and consumer and use customer centric approach in everything you do. The role will have retail knowledge and understand synergies between channels, and interest in product, strong analytical ability, and commercial skills, enabling you to constantly improve customer shopping experience in all markets. The role will create strong buy from operational teams in which will help to implement and execute regional strategy.

Key Responsibilities:
_ Implement & execute regional merchandising strategy and commercial priorities:_
- Execute regional assortment direction in close alignment with regional team.
- Optimize local selling peaks driven by calendar and customer shopping behavior.
- Be responsible for all information including but not limited to kick off, sale packs, BF-packs, deal packs and any direction pack for commercial execution.
- Know your market retail situation, competitive landscape,



and customer profile.
- Be up to date with assortment and demand & inventory strategy.

_ Drive in and post season inventory management:_
- Pick full price, discount and sale activities in line with regional direction.
- Execute stock management, sale and EOP in line with the regional strategy.
- Execute regional guidelines related to assortment and allocation.
- Follow-up on store stock and resolve issues together with inventory optimization team.
- Execute regional strategy for commercial impact on key product categories (including different store segments) and (re)act based on in season performance.

_ Follow up and inform about progress:_
- Provide commercial team with constant & structured sales follow-up for the channel.
- Review your commercial plan periodically and suggest improvements for next year.
- Follow up commercial initiatives in store (travel two days a week) to confirm or

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📌 Retail Merch Lead (Las Condes)
🏢 H&M
📍 Las Condes