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Digital Marketing Strategy Manager:
We are looking for a Digital Marketing Strategy Manager who is responsible to define the e-business priorities (Digital Marketing and E-Commerce) for south cone regional strategy and bring into the region other countries best digital practices, GtM strategy and the BU digital approach.

About the Role

This role is the responsible for Initiate, implement, support and follow up KPIs and set targets for the region in cooperation with relevant management teams.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do
- Drive the implementation of the e-Business priorities for all countries within the region in alignment with the BU regional strategy, GtM strategy and BU digital plans.
- Train/support local countries in implementation of e-Business tools and methods.
- Develop Digital Marketing Strategy including Paid and Own platforms (Site & social media)




- Initiate, propose and drive implementation of digital marketing plans
- Adapt integral and regional communication for best utilization in digital channels
- Monitor effects of digital activities, follow-up, evaluate and take corrective actions if needed
- Drive / participate in Global and BU projects to ensure the regional E-Commerce and digital needs are represented.
- Drive/Support sales via external On-Line stores in cooperation with relevant stake+B23holders from other BUs and countries in the region.
- Extract and analyze on-line shopper insights and customer needs for the region in order to find areas for improvement.
- Contribute with Essity Corporate initiatives with Communication Team, HR and IT
- Ensure good understanding of trends and development for E-Business in the region.

Who You Are?
- Minimum 4-6 years of experience in Digital Business (Digital marketing, E-commerce)
- 2 years m

Postúlate en Kit Empleo: kitempleo.cl/empleo/1dc4m0

📌 Digital Marketing Strategy Manager (Lampa)
🏢 Essity
📍 Lampa