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**Career Area**:
Sales

**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Important**:

- Don’t forget to include a resumé in English in your profile in Workday

As the **strategic marketing lead**, you’ll influence and execute the New Product Introduction (NPI) process and represent Resource Industries Sales, Services & Technology (RISST) on the Product Value Stream (PVS) NPI team. You’ll define and communicate global critical customer requirements and product functional specifications that guide the LMT product development pipeline. This is your opportunity to shape the future of Large Mining Trucks and make a lasting impact.

This role spans the **entire machine lifecycle**—from pre‑sale consultations to post‑sale optimization. You’ll work closely with customers, dealers, and internal teams to understand real‑world challenges, solve problems, and ensure Cat machines deliver unmatched value on every jobsite. In this role, you’re not just supporting the customer—you’re championing their success at every touchpoint.

**What you will do**:

- Make market-driven recommendations on Percent Industry Sales (PINS), units and growth strategies across Mining and Construction industries to achieve PINS and revenue targets globally.
- Support the development of defined value selling capabilities and marketing programs to achieve a plan for machine unit & volume targets,



PINS objectives and price realization globally.
- Lead global product initiatives for OPACC improvement and price/value assessments.
- Lead price/value positioning projects spanning across regions and global price realization targets.
- Lead analysis and maintain understanding of key competitors’ machine offerings and integral merchandising strengths, weaknesses and tactics.
- Be the “Go to person” for issues related to achieving sales plan (Pricing, Product, availability, coverage).
- Be the Global Voice of Market input to the WW Product Value Stream Manager and LMT NPI process.
- Execute the Commercial and Marketing NPI workstream deliverables within given NPI programs.
- Manage and remain up to date with new industry trends, changing technology and regulations affecting the competitive environment.
- Act as the Value Selling champion for LMT, ensuring the competitive position of Cat LMT products can be communicated and demonstrated in the sales process to meet customer needs and win.

**Skills you will have**:
**Customer Focus**: Knowledge of the critical customer requirements, values and practices that align customer needs and satisfaction to business decisions and ability to leverage that information in creating customized customer solutions.
**Decision Making and Critical Thinking**:



Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
**Effective Communications**: Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.

**Negotiating**: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization, with Dealers and clients in a constructive and collaborative manner.
**Relationship Management**: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Value Selling**: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer

**Basic Requirements**:

- Bachelor’s degree
- English Advanced
- Experience in go-to-market strategies, product launches, or commercial execution.
- Industry Experience
- Experience in mining equipment performance and economic modeling.

**Additional Information**
- This role requires approximately **25-50% domestic and international travel**, including visits to remote mine sites and dealer locations around the world.
- This role will be 5 days week in the office

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**Posting Dates**:
abril 1, 2026 - abril 14, 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

Not ready to apply? Join our Talent Community.

Postúlate en Kit Empleo: kitempleo.cl/empleo/1dcdps

📌 Senior Product Consultant (Santiago)
🏢 Caterpillar
📍 Santiago