Postúlate en Kit Empleo: kitempleo.cl/empleo/1dgilo

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.

Locations In this role you can work from Remote, United States.

Overview

The Web Strategist drives the strategy, roadmap, and continuous optimization of GitHub and developer web experiences to advance measurable business outcomes (e.g., engagement, conversion, pipeline/revenue impact, retention, and customer satisfaction). This role blends web strategy and integrated digital marketing expertise with strong product ownership capabilities—owning outcomes, leading cross‑functional execution, and making tradeoffs to deliver high‑quality web experiences.

The Web Strategist partners closely with Brand/Content, Integrated Marketing, Product Marketing, Engineering and others, to translate business priorities and customer needs into a clear web roadmap.



They operate with high independence, bring structure to ambiguity, and establish a regular rhythm of business (ROB) for performance reporting, experimentation, and stakeholder alignment.

Responsibilities

Strategy & Web Product Ownership
- Own the web experience strategy and roadmap, aligning with Integrated marketing campaigns and company-wide objectives.
- Own outcomes for your web area, including performance against agreed KPIs and OKRs.
- Translate business goals and customer needs into clear problems-to-be-solved, requirements, and prioritized backlogs.
- Make well-reasoned tradeoffs among scope, speed, quality, and technical constraints; evolve decisions when needed.
- Proactively identify experience gaps and “jobs-to-be-done” issues across web journeys and coordinate optimizations that can also benefit campaign motions.
- Define and uphold web experience principles (e.g., clarity, accessibility

Postúlate en Kit Empleo: kitempleo.cl/empleo/1dgilo

📌 Lead Web Strategist, Developer Web Properties (Santiago)
🏢 Kubelt
📍 Santiago