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CATEGORY OPERATIONS SPECIALIST - PERFORMANCE & REPORTING

Leveraging data, Power BI, and AI‑enabled tools to support data‑driven decisions across Category Management.

Purpose & Overall Relevance for the Organization

This role plays a key part in enabling strong category performance by supporting the Category Management team with data, reporting, and actionable insights across sell‑in, sell‑out, campaigns, and in‑season execution. You will work at the intersection of business, data, and digital tools, using analytics, and increasingly AI‑enabled capabilities, to improve visibility, speed, and quality of decision‑making, while maintaining strong business judgment and ownership of insights.

Key Responsibilities

Category & Business Management
- Act as a key analytical partner for the Category Management team, supporting business decisions with clear, structured insights.
- Support briefing processes with local insights to the CTC (Concept To Consumer) and Business Unit (BU) CTC teams on required articles, specific retailer needs (e.g. SMUs),



and key volume/image-driving opportunities.
- Analyze local market trends, forecast and business opportunities as the category expert to maximize the category’s potential within the country.
- Track and analyze sell‑in and sell‑out performance across channels, identifying opportunities, risks, and corrective actions.
- Deliver scenario analysis to support decision‑making for ongoing performance tracking and action alignment.
- Provide scenario analysis and performance updates to support ongoing decision‑making and actively participate in 90‑60‑30 marketing meetings.

Campaigns & Big Tickets
- Build seasonal campaign foundations, including product SKUs, purchase volumes per channel, and any necessary launch date adjustments.
- Develop and maintain the seasonal Brand Calendar, highlighting key campaigns and their support tactics.
- Track big ticket items in Excel, evaluating sell‑out vs. purchase volume performance.
- Provide visi

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📌 Category Operations Specialist (Región Metropolitana)
🏢 Adidas
📍 Región Metropolitana