Postúlate en Kit Empleo: kitempleo.cl/empleo/1djaii

We are looking for a candidate with a creative mind and an entrepreneurial spirit to join our team as a Marketing Activation Senior Manager.
What You’ll Do for Us
- Build relationships and partnerships with existing and potential activation partners, working closely with asset managers to leverage general assets as well as collaborate with centralized and local brand teams to ensure partnerships are aligned with brand objectives, strategies, and execution guidelines.
- Build and develop best-in-class multi-category execution programs and tools for partnerships to standardize and increase ROI.
- Review business performance, oversee development of marketing programs, provide thought leadership, and participate in corrective action plans to maximize partnerships and optimize ROI.
- Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
- Identify needs for campaign localization or customization, providing input on media buying and coordinating full details (calendars, resources, metrics) of local activation with Bottlers.




- Design, implement, and lead brand programs from inception, including promotional, experiential, consumer-facing, and in-store retail marketing. Manage program launches and serve as a cross‑functional point person across marketing, commercial, and creative design.
- Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging marketing assets), in coordination with bottlers.
- Ensure connection between Integrated Marketing Communications (IMC), retail, and all touch points are cross‑functionally linked to brand objectives.
- Work with cross‑functional teams and prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders.
- Deliver the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
- Lead key innovat

Postúlate en Kit Empleo: kitempleo.cl/empleo/1djaii

📌 Senior Manager, Portfolio Activation (Santiago)
🏢 The Coca-Cola
📍 Santiago