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Summary

We are looking for a candidate with a creative mind and an entrepreneurial spirit to join our team as a Marketing Activation Senior Manager. This role involves activating brand strategies in different markets by building, formalizing, and developing partnerships with bottling partners while collaborating closely with brand marketing teams on localized business implementations and strategies.

Responsibilities

- Builds relationships and partnerships with existing and potential activation partners, working closely with asset managers to leverage integral assets and collaborate with centralized and local brand teams to ensure partnerships align with brand objectives, strategies, and execution guidelines.
- Builds and develops best‑in‑class multi‑category execution programs and tools for partnerships to standardize and increase ROI.
- Reviews business performance, oversees development of marketing programs, provides thought leadership, and participates in corrective action plans to maximize partnerships and optimize ROI.
- Provides nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
- Identifies needs for campaign localization or customization, providing input on media buying and coordinating full details (calendars, resources, metrics) of local activation with bottlers.
- Designs, implements, and leads brand programs from inception, including promotional, experiential, consumer‑facing, and in‑store retail marketing. Manages program launches and serves as a cross‑functional point‑person across marketing, commercial, and creative design.
- Manages brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging marketing assets), in coordination with bottlers.
- Ensures connection between Integrated Marketing Communications (IMC), retail, and all touch points are cross‑functionally linked to brand objectives.




- Works with cross‑functional teams and prioritizes initiatives based on brand goals, and facilitates collaboration and communication across all stakeholders.
- Delivers the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
- Leads key innovation projects as it relates to formulation changes, new product extensions, design, or packaging along the product value chain.

Qualifications

- Bachelor’s degree in Marketing or a related field is required.
- 5+ years of marketing/brand experience in the field of fast‑moving consumer goods (FMCG).
- Experience in commercial and/or customer leadership (including customer‑facing and key accounts experience) is essential.
- Solid project management, influencing, and communication skills are required.
- Strong knowledge of bottlers’ operations, consumer/shopper/trade insights.
- Strong working knowledge of media and agency management.
- Must possess the ability to deliver projects in a complex matrix organization (multi‑market & functions).
- Experience with experiential marketing, digital marketing, social media, promotional events, and marketing campaigns.

Benefits

- Iconic Brand: Work for the most recognized brand in the world and be part of developing the brand’s next chapter.
- Exposure to World‑Class Leaders: Availability to integral marketing leaders who will expand your network and expose you to emerging digital platforms and marketing insights.
- Learning Culture: Access to resources such as Coke University, LinkedIn Learning, and management programs that give you the resources to continually develop your skills and knowledge.

Skills

- Account Management
- Agency Management
- Channels Strategy
- Customer Relationship Management (CRM)
- Digital Marketing
- Experiential Marketing
- Human Insights
- Leadership
- Marketing Activation
- Marketing Execution
- Marketing Strategies
- Media Strategies
- Promotional Activities
- Social Media
- Syndicated Research
- Waterfall Model

Location: Chile (Santiago de Chile). Travel Required: 00% - 25%. Relocation Provided: No.

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Postúlate en Kit Empleo: kitempleo.cl/empleo/1djiy2

📌 Senior Manager, Portfolio Activation - Paraguay (Santiago)
🏢 Coca-Cola
📍 Santiago