Purpose & Overall Relevance for the OrganizationAt adidas, we believe through sport, we have the power to change lives.We are looking for a Senior Analyst Buying & Planning for Franchise Stores to drive assortment, buying, and inventory planning decisions for our Franchise business. Working closely with Franchise Key Account Managers and cross-functional teams, you will transform data, consumer insights, and commercial opportunities into buying strategies that optimize sell-through, profitability, and customer success. This position supports seasonal buying, assortment planning, sales performance analysis, and franchise execution.

Key Responsibilities

Lead Seasonal Merchandise Planning & Open-to-Buy Management

- Own the preparation and monitoring of Open-to-Buy (OTB) plans, ensuring alignment with financial targets, inventory objectives, and commercial priorities.
- Identify opportunities and risks across categories, supporting proactive decision-making throughout the season.
- Collaborate with Finance, Trading, and Supply Chain teams to validate assumptions and optimize investment allocation.

Drive Assortment & Range Planning Strategy

- Define and maintain assortment strategies by category, channel, and store cluster.
- Lead product and store segmentation initiatives to ensure a differentiated consumer experience across formats and locations.
- Manage SKU lifecycle planning and assortment productivity, balancing breadth, depth, and commercial performance.
- Ensure alignment with Consumer Segmentation (CS) strategies and support the achievement of a consistent assortment architecture across the market.

Generate Data-Driven Buying Recommendations

- Develop article-level buying suggestions based on sales performance, inventory health, demand forecasts, and market trends.
- Build and validate buying scenarios that optimize commercial opportunities and inventory productivity.
- Consolidate channel, category, and brand plans into actionable buying recommendations.





Partner with Key Account Managers to Build Commercial Plans

- Work closely with KAMs to develop customer plans, support forecasting discussions, and construct seasonal business targets.
- Support pre-line and pre-sale sessions by providing analytical insights and assortment recommendations.
- Contribute to customer-facing assortment strategies while KAMs lead commercial negotiations and relationship management.

Monitor In-Season Performance & Optimize Trading Decisions

- Analyze weekly buy and sell-through performance reports to identify opportunities, risks, and corrective actions.
- Support in-season trading decisions focused on Never-Out-of-Stock (NOS) products and Injection Packs (IP).
- Partner with Trading teams to recommend assortment adjustments and inventory actions that maximize sales and profitability.

Ensure Excellence in Purchase Order Execution

- Track purchase order creation, allocation, and fulfillment status.
- Identify discrepancies, drive corrective actions, and ensure timely order execution across channels.
- Maintain high standards of data quality and reporting accuracy.

Deliver Post-Season Insights & Continuous Improvement

- Conduct post-season performance reviews and identify key business learnings.
- Develop recommendations to improve future assortment, inventory, and buying strategies.
- Contribute to the continuous evolution of planning tools, processes, and best practices.

Key Relationships

- Internal: Trading, Finance, Retail Operations, Supply Chain, Brand, Concept to Consumer (CTC), Visual Merchandising (VM), Franchise Management.
- External:



Franchise partners and local market commercial teams.

KPIs – How Success Is Measured

- Financial Performance: OTB accuracy: Variance between planned vs. presente spend (
- Assortment Effectiveness: SKU Productivity: Sales per SKU vs. benchmark.

Option Count Compliance: % adherence to assortment width/depth by store cluster.

- Operational Excellence: Allocation Accuracy: % accuracy by key categories for the channel. End of year inventory

Requisite Education, Experience & Minimum Qualifications

- Bachelor's degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Economics, Retail Management, or a related field.
- 3–5 years of experience in Merchandise Planning, Buying, Category Management, Commercial Planning, Inventory Planning, or related analytical commercial roles.
- Previsou experience in:
- Retail, Sportswear, Fashion, FMCG, Consumer Goods, or Omnichannel businesses.
- Open-to-Buy (OTB) planning.
- Assortment optimization and merchandise segmentation.
- Demand planning or category forecasting.
- Wholesale and/or Franchise business environments.

- Strong experience working with sales, inventory, assortment, and forecasting data.
- Advanced Excel skills and experience with BI and reporting tools (Power BI, SAP, BW, Tableau, or similar).
- Strong analytical and problem-solving capabilities with the ability to translate insights into business actions.
- Excellent stakeholder management skills and ability to influence cross-functional teams.
- Ability to thrive in a fast-paced retail environment while managing multiple priorities and seasonal deadlines.
- Advanced Spanish and English communication skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

📌 Retail Junior Buyer - Franchise Stores (Región Metropolitana)
🏢 Adidas
📍 Región Metropolitana